As some of you may know, I had the wonderful opportunity to participate in several local craft markets in the lead-up to Christmas. It was an enlightening and joyful experience, though not without its challenges—something I’m sure every artisan and small business owner can relate to. I’d love to share some of the valuable lessons I’ve learned from this journey in the guide below, with tips for fellow crafters and makers looking to navigate the craft market scene.
Essential Tips for Success at Local Craft Markets: A Handmade Business Guide
Selling at craft markets is a wonderful way to share your handmade creations with the world. If you're new to the craft market scene, or even if you're a seasoned seller, preparation is key. Here are five helpful tips to make the most of your craft market experience, with a focus on your unique, small business journey:
1. Be Prepared & Organized
Being well-organized is essential for a smooth market day. Most craft market tables are around 6ft x 2ft, but not all events provide tables and sometimes you do have to pay extra, so double-check with the organizers. Don’t forget liability insurance—some markets require up to £5 million in coverage which is worth knowing if you’re just purchasing your liability insurance for the first time. If electricity isn’t provided, investing in a portable battery is a good idea. Set up your payment system (like Square or a mobile app) in advance, and always have cash on hand for in-person transactions. Make sure your devices are fully charged overnight to avoid any surprises!
2. Create a Beautiful, Inviting Display
A thoughtful display helps showcase your handmade products in the best light. Use varying heights for visual interest, and consider props like risers or greeting card stands. A well-chosen tablecloth, clear price tags, and easy-to-read labels make a big difference. Practice setting up your display at home to ensure everything fits together beautifully before the big day. Keep an eye on your bestsellers throughout the day and adjust or replace your stock when needed.
3. Connect with Your Customers
Engagement is key to building lasting connections. Be warm and approachable, and don’t hesitate to share the story behind your handcrafted products. If your creations are one-of-a-kind, make sure to highlight that—people love knowing they’re supporting an independent artisan. Share your values and passion for sustainability and eco-conscious craftsmanship to create a deeper connection with your customers. A friendly and professional approach will always leave a lasting impression.
4. Know Your Audience & Market Fit
Understanding your target audience is crucial, especially when trying new markets. Before committing to an event, research the market demographics to see if it aligns with your handmade products and brand. Some markets may not be the right fit, but each event teaches you something valuable about your ideal customer. Keep learning and refining your approach to craft markets, and you’ll find the best opportunities for your business to grow.
5. Promote Your Online Presence
Encourage visitors to follow your creative journey on social media, visit your website, or sign up for your newsletter. Consider offering a small discount for those who sign up or share a QR code to make it easy for people to stay connected. Don’t forget to hand out business cards or flyers with your shop details, even if a sale isn’t made. A branded banner with your shop name and website address is a great way to increase awareness and grow your online presence.
Thank You for Supporting Handmade
Craft markets are an incredible way to share your handmade creations and connect with customers who value unique, independent artistry. I hope these tips help you feel more confident and prepared for your next event.
If you're looking for beautifully designed, eco-friendly products, you can find my handmade creations in my Etsy Shop HERE. From stationery to art prints, everything I sell is lovingly created with care and sustainability in mind. Thank you for supporting small businesses like mine!